A wall of stacked red Red Toolbox toolboxes

OUR STORY

Flexible & Innovative

Red Toolbox is a highly innovative toy company, offering unique products, flexible solutions and fast time to market. We rapidly adapt to our customers' needs, and offer exclusivity, unique features, and bundling options.

A boy in a yellow T-shirt using a toy circular saw on a wooden crate at a play table.

Highest standard

Backed by strong brands, each one of our toys adheres to the highest safety and social responsibility standards.

A girl in a pink shirt using a red toy stand mixer at a kitchen counter.

Loved By Children. Approved By Parents!

We are committed to ensuring the satisfaction of our littlest customers and their parents.

Two children painting and hammering a wooden craft kit together at a table.

Eco-friendly world

We believe in eco-friendliness and sustainability in every toy we manufacture

and envision a world in which our little customers grow up to be eco-mindful consumers.

Two girls sitting on a rug playing with a red toy Formula 1 car and its remote control.

Our brands

A message from our CEO

For years, our products have been part of growing up for children and families around the world.

At Red Toolbox, we believe that some of the most meaningful childhood experiences begin with a simple desire: to be just like the grownups. Children naturally want to For years, our products have been part of growing up for children and families around the world., cook, fix, create, explore and take part in the world they see around them every day.

That’s where we come in.

We transform familiar tools, appliances and everyday experiences into engaging play designed especially for kids. Through trusted brands they recognize from home, children can step into new roles, discover how things work and experience the excitement of doing things for themselves.

But to us, play is about much more than having fun. It gives children an invaluable opportunity to walk in someone else’s shoes and to imagine themselves as builders, makers, chefs, gardeners, mechanics, creators and problem solvers.

From pretend play for little hands to hands on experiences that grow with them, our goal is to create products that feel authentic, inspire imagination and bring children and grownups together.

Because when children play, they aren’t just pretending.

They’re discovering who they can become.